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| Criterion |  UX Research Customer Journey Mapping |  Business Strategy Value Chain Analysis |  Growth A/B Testing |  Business Strategy VRIO Framework |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | The VRIO Framework rates resources and capabilities on whether they are Valuable, Rare, Inimitable, and Organized. It compares strengths, risks, market logic, and courses of action. The result is captured as a VRIO table and strategic actions. |
Complexitydifferent | Medium | High | High | Medium |
Timedifferent | 2-4 h | Half day | 1-4 Wochen | 90-180 min |
Participantsdifferent | 4-10 | 3-8 | 1-6 | 3-6 |
Formatdifferent | Workshop | Workshop | Async | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Value Chain Map, Lever List | Experiment results, Decision log, Learning summary | VRIO Table, Strategic Actions |
Tagsno overlap | JourneyServiceService design | StrategyBusiness modelDiagnosisAnalysis | ExperimentsGrowthAnalyticsValidation | StrategyDiagnosisBusiness modelCapability |