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| Criterion |  UX Research Customer Journey Mapping |  UX Research User Interviews |  UX Design Lean UX Canvas |  Product Discovery Hypothesis Prioritization Canvas |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | The Lean UX Canvas helps clarify user behavior, touchpoints, and concept decisions. It makes assumptions and desired outcomes visible and captures the result as a completed canvas, hypothesis list, and first experiment. | When many hypotheses compete for attention, it brings order to their learning sequence and importance. It separates problem, assumption, solution, and evidence. The result is captured as a prioritization canvas and a hypothesis backlog. |
Complexitydifferent | Medium | Low | Medium | Medium |
Timedifferent | 2-4 h | 30–60 min per interview | 2-3 h | 60-90 min |
Participantsdifferent | 4-10 | 1 participant per interview | 3-8 | 3-8 |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Interview Notes, Themes, Insight Summary | Completed Lean UX Canvas, Hypothesis list, First experiment | Prioritization Canvas, Hypothesis Backlog |
Tagsno overlap | JourneyServiceService design | QualitativeResearchCustomerDiscovery | CanvasHypothesisOutcomesDiscovery | ExperimentsPrioritizationDiscoveryHypothesis |