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| Criterion |  UX Research Customer Journey Mapping |  UX Research User Interviews |  Product Discovery Hypothesis Prioritization Canvas |  Product Discovery Test Card |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When many hypotheses compete for attention, it brings order to their learning sequence and importance. It separates problem, assumption, solution, and evidence. The result is captured as a prioritization canvas and a hypothesis backlog. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. |
Complexitydifferent | Medium | Low | Medium | Low |
Timedifferent | 2-4 h | 30–60 min per interview | 60-90 min | 20-35 min |
Participantsdifferent | 4-10 | 1 participant per interview | 3-8 | 1-5 |
Formatdifferent | Workshop | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Interview Notes, Themes, Insight Summary | Prioritization Canvas, Hypothesis Backlog | Test Card with a pre-set threshold |
Tagsno overlap | JourneyServiceService design | QualitativeResearchCustomerDiscovery | ExperimentsPrioritizationDiscoveryHypothesis | ExperimentsValidationDiscoveryHypothesis |