View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion |  UX Research Customer Journey Mapping |  UX Research User Interviews |  Product Discovery Fake Door Test |  Product Discovery Learning Card |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. | The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible. |
Complexitydifferent | Medium | Low | Medium | Low |
Timedifferent | 2-4 h | 30–60 min per interview | 1-5 Tage | 25-40 min |
Participantsdifferent | 4-10 | 1 participant per interview | Nutzertraffic | 1-5 |
Formatdifferent | Workshop | Workshop + async | Async | Workshop + async |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Interview Notes, Themes, Insight Summary | Click Data, Interest Signal, Learning Decision | Learning Card with evidence and next action |
Tagsno overlap | JourneyServiceService design | QualitativeResearchCustomerDiscovery | ValidationExperimentsDemandDiscovery | ExperimentsValidationDiscoveryLearning |