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| Criterion |  UX Research Customer Journey Mapping |  UX Research User Interviews |  Product Strategy DIBB |  Product Discovery Concierge MVP |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. | When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution. |
Complexitydifferent | Medium | Low | Low | Medium |
Timedifferent | 2-4 h | 30–60 min per interview | 1-2 h | 1-4 Wochen |
Participantsdifferent | 4-10 | 1 participant per interview | 2-8 | 3-10 Kunden |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Interview Notes, Themes, Insight Summary | DIBB document, Belief list, Bet list, Learning report | Concierge Learnings, Service Blueprint, MVP Risks |
Tagsno overlap | JourneyServiceService design | QualitativeResearchCustomerDiscovery | StrategyDecisionAssumptionsHypothesis | MVPValidationServiceDiscovery |