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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration for Theory of Constraints.
Operations
Theory of Constraints
A paper-based illustration representing Service Blueprint with its core stages and visible working result.
UX Design
Service Blueprinting
Process Mapping method illustration showing its working structure
Operations
Process Mapping
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.For a system that does not get faster despite effort, the method directs attention to the bottleneck. It concentrates improvement on the point that actually limits throughput.When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit.With a confusing workflow that has many handoffs, the method makes the actual process visible. It shows where work is passed on, delayed, or duplicated, so improvement targets the right spots.
Complexitydifferent
MediumHighHighMedium
Timedifferent
2-4 h2-4 h Analyse, laufend0.5-2 Tage1-3 h
Participantsdifferent
4-103-126-123-10
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogConstraint Map, Improvement Plan, Flow MetricsService Blueprint, Fail Points, Ownership MapProcess Map, Handoff List, Improvement Backlog
Tagsno overlap
JourneyServiceService design
OperationsConstraintsFlowImprovement
Service designOperationsJourneyBlueprint
ProcessOperationsImprovement
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