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| Criterion | ![]() UX Research Customer Journey Mapping | ![]() Operations Theory of Constraints | ![]() Operations After-Action Review | ![]() UX Design Customer Journey Canvas |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | For a system that does not get faster despite effort, the method directs attention to the bottleneck. It concentrates improvement on the point that actually limits throughput. | After missions or project phases with unclear outcomes, the method makes visible what actually happened and what can be learned from it. It separates course, effect, and causes so experience turns into solid improvement. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. |
Complexitydifferent | Medium | High | Low | Medium |
Timedifferent | 2-4 h | 2-4 h Analyse, laufend | 20-45 min | 1-3 h |
Participantsdifferent | 4-10 | 3-12 | 3-12 | 3-10 |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Constraint Map, Improvement Plan, Flow Metrics | Lessons learned, Action items, Event summary | Customer Journey Canvas, Pain Points, Experience Opportunities |
Tagsno overlap | JourneyServiceService design | OperationsConstraintsFlowImprovement | LearningOperationsImprovement | JourneyCustomerService designCanvas |



