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| Criterion | ![]() UX Research Customer Journey Mapping | ![]() Product Discovery Test Card | ![]() Domain Modeling EventStorming | ![]() Product Discovery Concierge MVP |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | When a domain consists of many events, rules, and states, it creates a shared modeling space for the team. It bundles language, flows, and boundaries before domain knowledge fragments into siloed views. | When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution. |
Complexitydifferent | Medium | Low | Medium | Medium |
Timedifferent | 2-4 h | 20-35 min | 2-8 h | 1-4 Wochen |
Participantsdifferent | 4-10 | 1-5 | 5-12 | 3-10 Kunden |
Formatdifferent | Workshop | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Test Card with a pre-set threshold | Event Timeline, Ubiquitous Language, Boundaries, Open Questions | Concierge Learnings, Service Blueprint, MVP Risks |
Tagsno overlap | JourneyServiceService design | ExperimentsValidationDiscoveryHypothesis | Domain-Driven DesignEventsDiscoveryWorkshop | MVPValidationServiceDiscovery |



