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| Criterion |  UX Research Customer Journey Mapping |  Product Discovery Test Card |  Decision Making Assumption Surfacing |  Product Discovery Experiment Canvas |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it. | When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric. |
Complexitydifferent | Medium | Low | Low | Low |
Timedifferent | 2-4 h | 20-35 min | 45-90 min | 30-60 min |
Participantsdifferent | 4-10 | 1-5 | 2-8 | 1-5 |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Test Card with a pre-set threshold | Assumption List, Critical Assumptions, Learning Plan | Completed Experiment Canvas, Success Metric |
Tagsno overlap | JourneyServiceService design | ExperimentsValidationDiscoveryHypothesis | AssumptionsRiskDecisionDiscovery | ExperimentsValidationDiscoveryHypothesis |