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| Criterion |  UX Research Customer Journey Mapping |  Product Discovery Test Card |  Decision Making Assumption Surfacing |  Product Discovery Concierge MVP |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it. | When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution. |
Complexitydifferent | Medium | Low | Low | Medium |
Timedifferent | 2-4 h | 20-35 min | 45-90 min | 1-4 Wochen |
Participantsdifferent | 4-10 | 1-5 | 2-8 | 3-10 Kunden |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Test Card with a pre-set threshold | Assumption List, Critical Assumptions, Learning Plan | Concierge Learnings, Service Blueprint, MVP Risks |
Tagsno overlap | JourneyServiceService design | ExperimentsValidationDiscoveryHypothesis | AssumptionsRiskDecisionDiscovery | MVPValidationServiceDiscovery |