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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration of Team Topologies Interaction Modes with its method-specific working model.
Team Design
Team Topologies Interaction Modes
Paper illustration for Expectation Mapping.
Facilitation
Expectation Mapping
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.When several teams collaborate repeatedly, it describes the right interaction mode for each interface between them. It clarifies responsibility, interaction, and load between teams. The result is captured as an interaction heat map and pairwise agreements.When roles, interfaces, or projects fail because of differing expectations, Expectation Mapping surfaces these differences. It shows what each side takes for granted and where the pictures diverge.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.
Complexitydifferent
MediumMediumLowMedium
Timedifferent
2-4 hHalf day45-90 min1-2 h
Participantsdifferent
4-10Team-Leads plus Architecture3-124-12
Formatsame
WorkshopWorkshopWorkshopWorkshop
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogInteraction Heat Map, Agreements per PairExpectation Map, Alignment Notes, AgreementsAlignment Map, Open Issues, Decision Questions
Tagsno overlap
JourneyServiceService design
TeamAlignmentCollaborationOrganization
AlignmentStakeholdersTeam
AlignmentStakeholdersStrategyFacilitation
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