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| Criterion | ![]() UX Research Customer Journey Mapping | ![]() Facilitation Team Charter | ![]() UX Design Customer Journey Canvas | ![]() Team Design Team API |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When a team is starting fresh or working past each other, Team Charter clarifies the shared working basis. It visibly sets out how collaboration, decision paths, and mutual conduct should work day to day. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When expectations between teams stay fuzzy, it describes how a team can be reached, used, and held accountable. It clarifies responsibility, interaction, and load between teams. The result is captured as a Team API document. |
Complexitydifferent | Medium | Medium | Medium | Low |
Timedifferent | 2-4 h | 2-4 h | 1-3 h | Half day initial, dann laufend |
Participantsdifferent | 4-10 | 3-12 | 3-10 | Ein Team plus Stakeholder |
Formatdifferent | Workshop | Workshop | Workshop | Workshop + async |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Team Charter, Working Norms, Role Notes | Customer Journey Canvas, Pain Points, Experience Opportunities | Team API Document |
Tagsno overlap | JourneyServiceService design | TeamAlignmentCollaboration | JourneyCustomerService designCanvas | TeamAlignmentCommunicationService |



