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| Criterion |  UX Research Customer Journey Mapping |  Team Design Team API |  Business Strategy VRIO Framework |  Facilitation Alignment Mapping |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When expectations between teams stay fuzzy, it describes how a team can be reached, used, and held accountable. It clarifies responsibility, interaction, and load between teams. The result is captured as a Team API document. | The VRIO Framework rates resources and capabilities on whether they are Valuable, Rare, Inimitable, and Organized. It compares strengths, risks, market logic, and courses of action. The result is captured as a VRIO table and strategic actions. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. |
Complexitydifferent | Medium | Low | Medium | Medium |
Timedifferent | 2-4 h | Half day initial, dann laufend | 90-180 min | 1-2 h |
Participantsdifferent | 4-10 | Ein Team plus Stakeholder | 3-6 | 4-12 |
Formatdifferent | Workshop | Workshop + async | Workshop | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Team API Document | VRIO Table, Strategic Actions | Alignment Map, Open Issues, Decision Questions |
Tagsno overlap | JourneyServiceService design | TeamAlignmentCommunicationService | StrategyDiagnosisBusiness modelCapability | AlignmentStakeholdersStrategyFacilitation |