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| Criterion |  UX Research Customer Journey Mapping |  Team Design Team API |  Business Strategy Value Chain Analysis |  Facilitation Alignment Mapping |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When expectations between teams stay fuzzy, it describes how a team can be reached, used, and held accountable. It clarifies responsibility, interaction, and load between teams. The result is captured as a Team API document. | Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. |
Complexitydifferent | Medium | Low | High | Medium |
Timedifferent | 2-4 h | Half day initial, dann laufend | Half day | 1-2 h |
Participantsdifferent | 4-10 | Ein Team plus Stakeholder | 3-8 | 4-12 |
Formatdifferent | Workshop | Workshop + async | Workshop | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Team API Document | Value Chain Map, Lever List | Alignment Map, Open Issues, Decision Questions |
Tagsno overlap | JourneyServiceService design | TeamAlignmentCommunicationService | StrategyBusiness modelDiagnosisAnalysis | AlignmentStakeholdersStrategyFacilitation |