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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration of Team API with its method-specific working model.
Team Design
Team API
A paper-based illustration representing Service Blueprint with its core stages and visible working result.
UX Design
Service Blueprinting
Paper illustration for Team Charter.
Facilitation
Team Charter
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.When expectations between teams stay fuzzy, it describes how a team can be reached, used, and held accountable. It clarifies responsibility, interaction, and load between teams. The result is captured as a Team API document.When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit.When a team is starting fresh or working past each other, Team Charter clarifies the shared working basis. It visibly sets out how collaboration, decision paths, and mutual conduct should work day to day.
Complexitydifferent
MediumLowHighMedium
Timedifferent
2-4 hHalf day initial, dann laufend0.5-2 Tage2-4 h
Participantsdifferent
4-10Ein Team plus Stakeholder6-123-12
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogTeam API DocumentService Blueprint, Fail Points, Ownership MapTeam Charter, Working Norms, Role Notes
Tagsno overlap
JourneyServiceService design
TeamAlignmentCommunicationService
Service designOperationsJourneyBlueprint
TeamAlignmentCollaboration
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