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| Criterion | ![]() UX Research Customer Journey Mapping | ![]() Team Design Team API | ![]() UX Design Service Blueprinting | ![]() Facilitation Team Charter |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When expectations between teams stay fuzzy, it describes how a team can be reached, used, and held accountable. It clarifies responsibility, interaction, and load between teams. The result is captured as a Team API document. | When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit. | When a team is starting fresh or working past each other, Team Charter clarifies the shared working basis. It visibly sets out how collaboration, decision paths, and mutual conduct should work day to day. |
Complexitydifferent | Medium | Low | High | Medium |
Timedifferent | 2-4 h | Half day initial, dann laufend | 0.5-2 Tage | 2-4 h |
Participantsdifferent | 4-10 | Ein Team plus Stakeholder | 6-12 | 3-12 |
Formatdifferent | Workshop | Workshop + async | Workshop | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Team API Document | Service Blueprint, Fail Points, Ownership Map | Team Charter, Working Norms, Role Notes |
Tagsno overlap | JourneyServiceService design | TeamAlignmentCommunicationService | Service designOperationsJourneyBlueprint | TeamAlignmentCollaboration |



