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| Criterion | ![]() UX Research Customer Journey Mapping | ![]() Team Design Team API | ![]() Agile ROAM Board | ![]() UX Design Customer Journey Canvas |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When expectations between teams stay fuzzy, it describes how a team can be reached, used, and held accountable. It clarifies responsibility, interaction, and load between teams. The result is captured as a Team API document. | When work needs to move between different states or columns, it makes that movement and its handoffs legible. It sorts work by value, risk, and delivery ability. The result is captured as a ROAM Board and an Owner List. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. |
Complexitydifferent | Medium | Low | Low | Medium |
Timedifferent | 2-4 h | Half day initial, dann laufend | 20-40 min initial, dann laufend | 1-3 h |
Participantsdifferent | 4-10 | Ein Team plus Stakeholder | 3-15 | 3-10 |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Team API Document | ROAM Board, Owner List | Customer Journey Canvas, Pain Points, Experience Opportunities |
Tagsno overlap | JourneyServiceService design | TeamAlignmentCommunicationService | RiskAgileTrackingAlignment | JourneyCustomerService designCanvas |



