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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration of Team API with its method-specific working model.
Team Design
Team API
Paper illustration for Expectation Mapping.
Facilitation
Expectation Mapping
Paper illustration for Communication Plan
Delivery
Communication Plan
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.When expectations between teams stay fuzzy, it describes how a team can be reached, used, and held accountable. It clarifies responsibility, interaction, and load between teams. The result is captured as a Team API document.When roles, interfaces, or projects fail because of differing expectations, Expectation Mapping surfaces these differences. It shows what each side takes for granted and where the pictures diverge.When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost.
Complexitydifferent
MediumLowLowLow
Timedifferent
2-4 hHalf day initial, dann laufend45-90 min45-90 min
Participantsdifferent
4-10Ein Team plus Stakeholder3-122-6
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogTeam API DocumentExpectation Map, Alignment Notes, AgreementsCommunication Plan, Channel Matrix, Message Cadence
Tagsno overlap
JourneyServiceService design
TeamAlignmentCommunicationService
AlignmentStakeholdersTeam
CommunicationStakeholdersDeliveryPlanning
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