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Selected:Customer Journey MappingStorytellingCustomer Journey CanvasArchitecture Communication Canvas
| Criterion |  UX Research Customer Journey Mapping |  Facilitation Storytelling |  UX Design Customer Journey Canvas |  Architecture Architecture Communication Canvas |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When an insight needs to have an effect, storytelling translates dry facts into a comprehensible development. It combines context, tension, and consequence into a form that people remember and pass on more easily. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | The Architecture Communication Canvas plans architecture communication so the right people receive the right message. The method turns technical complexity into deliberate communication design. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 2-4 h | 45-120 min | 1-3 h | 60-120 min |
Participantsdifferent | 4-10 | 1-6 | 3-10 | 2-8 |
Formatdifferent | Workshop | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Narrative Outline, Key Message, Story Arc | Customer Journey Canvas, Pain Points, Experience Opportunities | Communication Canvas, Stakeholder Messages, Architecture Communication Plan |
Tagsno overlap | JourneyServiceService design | CommunicationNarrativeStakeholdersFacilitation | JourneyCustomerService designCanvas | ArchitectureCommunicationStakeholdersCanvas |