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| Criterion |  UX Research Customer Journey Mapping |  Facilitation Storytelling |  UX Design Customer Journey Canvas |  Facilitation Alignment Mapping |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When an insight needs to have an effect, storytelling translates dry facts into a comprehensible development. It combines context, tension, and consequence into a form that people remember and pass on more easily. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 2-4 h | 45-120 min | 1-3 h | 1-2 h |
Participantsdifferent | 4-10 | 1-6 | 3-10 | 4-12 |
Formatdifferent | Workshop | Workshop + async | Workshop | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Narrative Outline, Key Message, Story Arc | Customer Journey Canvas, Pain Points, Experience Opportunities | Alignment Map, Open Issues, Decision Questions |
Tagsno overlap | JourneyServiceService design | CommunicationNarrativeStakeholdersFacilitation | JourneyCustomerService designCanvas | AlignmentStakeholdersStrategyFacilitation |