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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration for Storytelling
Facilitation
Storytelling
Paper illustration for Communication Plan
Delivery
Communication Plan
Architecture Communication Canvas method illustration showing its working structure
Architecture
Architecture Communication Canvas
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.When an insight needs to have an effect, storytelling translates dry facts into a comprehensible development. It combines context, tension, and consequence into a form that people remember and pass on more easily.When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost.The Architecture Communication Canvas plans architecture communication so the right people receive the right message. The method turns technical complexity into deliberate communication design.
Complexitydifferent
MediumMediumLowMedium
Timedifferent
2-4 h45-120 min45-90 min60-120 min
Participantsdifferent
4-101-62-62-8
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogNarrative Outline, Key Message, Story ArcCommunication Plan, Channel Matrix, Message CadenceCommunication Canvas, Stakeholder Messages, Architecture Communication Plan
Tagsno overlap
JourneyServiceService design
CommunicationNarrativeStakeholdersFacilitation
CommunicationStakeholdersDeliveryPlanning
ArchitectureCommunicationStakeholdersCanvas
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