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| Criterion |  UX Research Customer Journey Mapping |  Agile Start Stop Continue |  Agile Mad Sad Glad |  Agile Starfish Retrospective |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When a team wants to deliberately adjust its working behavior, it makes habits visible and assessable. It focuses on concrete changes instead of diffuse mood. | When a team's or workshop's mood needs to become readable, it structures emotional signals with little setup. It makes strain, relief, and sources of energy tangible. | When improvement options need to be sorted more finely than just start and stop, it brings observations into clear kinds of action. This makes visible what should be done more, less, newly, or continued. |
Complexitydifferent | Medium | Low | Low | Low |
Timedifferent | 2-4 h | 30-60 min | 30-60 min | 45-90 min |
Participantsdifferent | 4-10 | 3-12 | 3-10 | 4-12 |
Formatsame | Workshop | Workshop | Workshop | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Start Stop Continue Board, Improvement Actions | Emotion Board, Themes, Action Items | Starfish Board, Practice Changes, Experiments |
Tagsno overlap | JourneyServiceService design | RetrospectiveImprovementTeamReflection | RetrospectiveTeamReflection | RetrospectiveImprovementExperimentsTeam |