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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration of Starbursting with its method-specific working model.
Innovation
Starbursting
Paper illustration of Design Charrette with its method-specific working model.
Innovation
Design Charrette
Paper illustration of the Lotus Blossom working structure.
Innovation
Lotus Blossom
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.Helps clarify ideas, open questions, and testable next steps in concrete terms. It opens the thinking space, collects ideas, and leads to testable options. The result is captured as a star-shaped question map, question list, and assumption list.In a tightly timed design process with many participants, the method pools several lines of thinking in a short time. It brings parallel design energy without letting the discussion tip into endless coordination. This quickly produces solid directions for architecture or space.When a central question feels too large, the method breaks it into neighboring topic fields with their own depth of ideation. It holds structure and openness at the same time, so adjacent perspectives don't get lost. This grows an idea space out of a core problem.
Complexitydifferent
MediumLowMediumLow
Timedifferent
2-4 h30-60 minHalber Tag bis mehrere Tage45-90 min
Participantsdifferent
4-103-1010-503-10
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogStar-Shaped Question Map, Question List, Assumption ListSketches and Concepts, Consolidated Solution Sketch, Prioritized DirectionLotus Diagram, Idea Themes, Shortlist
Tagsno overlap
JourneyServiceService design
BrainstormingIdeationWorkshopDiscovery
BrainstormingWorkshopCollaborationIdeation
BrainstormingIdeationCreativityDivergenceWorkshop
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