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| Criterion |  UX Research Customer Journey Mapping |  Facilitation Stakeholder Mapping |  Facilitation Storytelling |  Team Design Team API |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When an initiative depends on many people, interests, and power dynamics, Stakeholder Mapping systematically orders the environment. It shows who influences, who is affected, and where relationship management or safeguarding matters first. | When an insight needs to have an effect, storytelling translates dry facts into a comprehensible development. It combines context, tension, and consequence into a form that people remember and pass on more easily. | When expectations between teams stay fuzzy, it describes how a team can be reached, used, and held accountable. It clarifies responsibility, interaction, and load between teams. The result is captured as a Team API document. |
Complexitydifferent | Medium | Low | Medium | Low |
Timedifferent | 2-4 h | 60–90 min | 45-120 min | Half day initial, dann laufend |
Participantsdifferent | 4-10 | 2-8 | 1-6 | Ein Team plus Stakeholder |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Stakeholder Map, Engagement Plan, Risk Notes | Narrative Outline, Key Message, Story Arc | Team API Document |
Tagsno overlap | JourneyServiceService design | StakeholdersAlignmentFacilitationChange | CommunicationNarrativeStakeholdersFacilitation | TeamAlignmentCommunicationService |