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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Stakeholder Mapping
Facilitation
Stakeholder Mapping
Paper illustration of Business Model Stress Test with its method-specific working model.
Business Strategy
Business Model Stress Test
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.When an initiative depends on many people, interests, and power dynamics, Stakeholder Mapping systematically orders the environment. It shows who influences, who is affected, and where relationship management or safeguarding matters first.A Business Model Stress Test checks how well a business model holds up under pressure and headwinds. It compares strengths, risks, market logic, and courses of action. The result is captured as a stress-test report and action plan per scenario.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.
Complexitydifferent
MediumLowHighMedium
Timedifferent
2-4 h60–90 minHalf day1-2 h
Participantsdifferent
4-102-83-84-12
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogStakeholder Map, Engagement Plan, Risk NotesStress Test Report, Action Plan per ScenarioAlignment Map, Open Issues, Decision Questions
Tagsno overlap
JourneyServiceService design
StakeholdersAlignmentFacilitationChange
StrategyBusiness modelRiskDiagnosis
AlignmentStakeholdersStrategyFacilitation
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