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| Criterion |  UX Research Customer Journey Mapping |  Agile Sprint Retrospective |  UX Design Service Blueprinting |  UX Design Customer Journey Canvas |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When a sprint is over and friction shouldn't simply be carried forward, it opens the view onto collaboration and patterns. It creates space to see causes and changes together. | When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. |
Complexitydifferent | Medium | Low | High | Medium |
Timedifferent | 2-4 h | Up to 3 hours for a one-month Sprint; shorter Sprints are usually shorter | 0.5-2 Tage | 1-3 h |
Participantsdifferent | 4-10 | Scrum Team | 6-12 | 3-10 |
Formatsame | Workshop | Workshop | Workshop | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Improvement actions, Team agreements | Service Blueprint, Fail Points, Ownership Map | Customer Journey Canvas, Pain Points, Experience Opportunities |
Tagsno overlap | JourneyServiceService design | RetrospectiveImprovementLearning | Service designOperationsJourneyBlueprint | JourneyCustomerService designCanvas |