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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
The Scrum Team inspects people, interactions, processes, tools, and the Definition of Done, then agrees on a few testable improvements.
Agile
Sprint Retrospective
A structured reflection surfaces what was liked, learned, lacked, and longed for. It is a conversation format and does not validate actions automatically.
Agile
4Ls Retrospective
Paper illustration for Starfish Retrospective
Agile
Starfish Retrospective
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.When a sprint is over and friction shouldn't simply be carried forward, it opens the view onto collaboration and patterns. It creates space to see causes and changes together.When a sprint should not only be assessed but also learned from, it captures experience in clear learning categories. It records what worked, what's missing, and what should run differently next time.When improvement options need to be sorted more finely than just start and stop, it brings observations into clear kinds of action. This makes visible what should be done more, less, newly, or continued.
Complexitydifferent
MediumLowLowLow
Timedifferent
2-4 hUp to 3 hours for a one-month Sprint; shorter Sprints are usually shorter45–75 min45-90 min
Participantsdifferent
4-10Scrum TeamTeam members involved4-12
Formatsame
WorkshopWorkshopWorkshopWorkshop
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogImprovement actions, Team agreements4Ls Board, Learning Themes, Improvement ActionsStarfish Board, Practice Changes, Experiments
Tagsno overlap
JourneyServiceService design
RetrospectiveImprovementLearning
RetrospectiveLearningReflectionTeam
RetrospectiveImprovementExperimentsTeam
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