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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration of Spotify Model Mapping with its method-specific working model.
Team Design
Spotify Model Mapping
Paper illustration for Team Charter.
Facilitation
Team Charter
Paper illustration for Expectation Mapping.
Facilitation
Expectation Mapping
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.When a team landscape has grown without clear grouping, it maps roles and relationships onto the Spotify model. It clarifies responsibility, interaction, and load between teams. The result is captured as a Spotify model map and action list.When a team is starting fresh or working past each other, Team Charter clarifies the shared working basis. It visibly sets out how collaboration, decision paths, and mutual conduct should work day to day.When roles, interfaces, or projects fail because of differing expectations, Expectation Mapping surfaces these differences. It shows what each side takes for granted and where the pictures diverge.
Complexitydifferent
MediumMediumMediumLow
Timedifferent
2-4 h90-180 min2-4 h45-90 min
Participantsdifferent
4-105-153-123-12
Formatsame
WorkshopWorkshopWorkshopWorkshop
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogSpotify Model Map, Action ListTeam Charter, Working Norms, Role NotesExpectation Map, Alignment Notes, Agreements
Tagsno overlap
JourneyServiceService design
TeamOrganizationAlignmentDiagnosis
TeamAlignmentCollaboration
AlignmentStakeholdersTeam
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