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| Criterion |  UX Research Customer Journey Mapping |  Team Design Spotify Model Mapping |  Facilitation Team Charter |  UX Design Customer Journey Canvas |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When a team landscape has grown without clear grouping, it maps roles and relationships onto the Spotify model. It clarifies responsibility, interaction, and load between teams. The result is captured as a Spotify model map and action list. | When a team is starting fresh or working past each other, Team Charter clarifies the shared working basis. It visibly sets out how collaboration, decision paths, and mutual conduct should work day to day. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 2-4 h | 90-180 min | 2-4 h | 1-3 h |
Participantsdifferent | 4-10 | 5-15 | 3-12 | 3-10 |
Formatsame | Workshop | Workshop | Workshop | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Spotify Model Map, Action List | Team Charter, Working Norms, Role Notes | Customer Journey Canvas, Pain Points, Experience Opportunities |
Tagsno overlap | JourneyServiceService design | TeamOrganizationAlignmentDiagnosis | TeamAlignmentCollaboration | JourneyCustomerService designCanvas |