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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration of Spotify Model Mapping with its method-specific working model.
Team Design
Spotify Model Mapping
Stakeholder Mapping
Facilitation
Stakeholder Mapping
Paper illustration of the McKinsey 7S Framework with seven connected fields
Business Strategy
McKinsey 7S
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.When a team landscape has grown without clear grouping, it maps roles and relationships onto the Spotify model. It clarifies responsibility, interaction, and load between teams. The result is captured as a Spotify model map and action list.When an initiative depends on many people, interests, and power dynamics, Stakeholder Mapping systematically orders the environment. It shows who influences, who is affected, and where relationship management or safeguarding matters first.McKinsey 7S checks whether Strategy, Structure, Systems, Shared Values, Skills, Style, and Staff fit together. Organizational misalignments become visible across multiple levers as a result.
Complexitydifferent
MediumMediumLowMedium
Timedifferent
2-4 h90-180 min60–90 min2-4 h
Participantsdifferent
4-105-152-83-12
Formatdifferent
WorkshopWorkshopWorkshop + asyncWorkshop
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogSpotify Model Map, Action ListStakeholder Map, Engagement Plan, Risk Notes7S Assessment, Alignment Gaps, Change Actions
Tagsno overlap
JourneyServiceService design
TeamOrganizationAlignmentDiagnosis
StakeholdersAlignmentFacilitationChange
OrganizationStrategyAlignmentChange
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