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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
A paper-based illustration representing Service Blueprint with its core stages and visible working result.
UX Design
Service Blueprinting
Paper illustration for Team Charter.
Facilitation
Team Charter
Paper illustration for Expectation Mapping.
Facilitation
Expectation Mapping
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit.When a team is starting fresh or working past each other, Team Charter clarifies the shared working basis. It visibly sets out how collaboration, decision paths, and mutual conduct should work day to day.When roles, interfaces, or projects fail because of differing expectations, Expectation Mapping surfaces these differences. It shows what each side takes for granted and where the pictures diverge.
Complexitydifferent
MediumHighMediumLow
Timedifferent
2-4 h0.5-2 Tage2-4 h45-90 min
Participantsdifferent
4-106-123-123-12
Formatsame
WorkshopWorkshopWorkshopWorkshop
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogService Blueprint, Fail Points, Ownership MapTeam Charter, Working Norms, Role NotesExpectation Map, Alignment Notes, Agreements
Tagsno overlap
JourneyServiceService design
Service designOperationsJourneyBlueprint
TeamAlignmentCollaboration
AlignmentStakeholdersTeam
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