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| Criterion | ![]() UX Research Customer Journey Mapping | ![]() UX Design Service Blueprinting | ![]() Team Design Team API | ![]() Facilitation Team Charter |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit. | When expectations between teams stay fuzzy, it describes how a team can be reached, used, and held accountable. It clarifies responsibility, interaction, and load between teams. The result is captured as a Team API document. | When a team is starting fresh or working past each other, Team Charter clarifies the shared working basis. It visibly sets out how collaboration, decision paths, and mutual conduct should work day to day. |
Complexitydifferent | Medium | High | Low | Medium |
Timedifferent | 2-4 h | 0.5-2 Tage | Half day initial, dann laufend | 2-4 h |
Participantsdifferent | 4-10 | 6-12 | Ein Team plus Stakeholder | 3-12 |
Formatdifferent | Workshop | Workshop | Workshop + async | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Service Blueprint, Fail Points, Ownership Map | Team API Document | Team Charter, Working Norms, Role Notes |
Tagsno overlap | JourneyServiceService design | Service designOperationsJourneyBlueprint | TeamAlignmentCommunicationService | TeamAlignmentCollaboration |



