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| Criterion |  UX Research Customer Journey Mapping |  UX Design Service Blueprinting |  Product Discovery Learning Card |  Product Discovery MVP Test Matrix |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit. | The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible. | When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan. |
Complexitydifferent | Medium | High | Low | Medium |
Timedifferent | 2-4 h | 0.5-2 Tage | 25-40 min | 45-75 min |
Participantsdifferent | 4-10 | 6-12 | 1-5 | 2-8 |
Formatdifferent | Workshop | Workshop | Workshop + async | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Service Blueprint, Fail Points, Ownership Map | Learning Card with evidence and next action | Test Matrix, Test Plan |
Tagsno overlap | JourneyServiceService design | Service designOperationsJourneyBlueprint | ExperimentsValidationDiscoveryLearning | ExperimentsValidationDiscoveryOptions |