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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
A paper-based illustration representing Service Blueprint with its core stages and visible working result.
UX Design
Service Blueprinting
Paper illustration for Knowledge Mapping.
Knowledge Modeling
Knowledge Mapping
Paper illustration of a Concept Map with concepts and labelled links
Knowledge Modeling
Concept Mapping
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit.Knowledge Mapping makes knowledge, gaps, and transfer paths visible across a field. It fits when expertise should not just exist but also be findable and transferable.Concept Mapping arranges terms and relationships in a network that makes subject-matter connections tangible. It fits when a topic needs to be understood structurally rather than linearly.
Complexitydifferent
MediumHighMediumMedium
Timedifferent
2-4 h0.5-2 Tage1-3 h1-2 h
Participantsdifferent
4-106-123-121-8
Formatdifferent
WorkshopWorkshopWorkshopWorkshop + async
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogService Blueprint, Fail Points, Ownership MapKnowledge Map, Critical Knowledge Areas, Transfer PlanConcept Map, Relationship Labels, Knowledge Gaps
Tagsno overlap
JourneyServiceService design
Service designOperationsJourneyBlueprint
KnowledgeMappingRisk
KnowledgeConceptsMappingSensemaking
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