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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
A paper-based illustration representing Service Blueprint with its core stages and visible working result.
UX Design
Service Blueprinting
A paper-based illustration representing Event Modeling with its core stages and visible working result.
Knowledge Modeling
Event Modeling
Paper illustration for ABC Analysis
Operations
ABC Analysis
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit.Event Modeling connects business workflows with commands, events, and views into one coherent mental model. It helps design behavior, UI, and technical slices from the same underlying logic.With many similar objects of differing economic significance, the method prioritizes effort by effect. It separates what needs regular steering from what rarely needs attention.
Complexitydifferent
MediumHighMediumLow
Timedifferent
2-4 h0.5-2 Tage2-6 h30-60 min
Participantsdifferent
4-106-122-81-5
Formatdifferent
WorkshopWorkshopWorkshop + asyncAsync
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogService Blueprint, Fail Points, Ownership MapEvent Model, UI Flow, Commands, Read ModelsABC Classification, Focus Rules, Control List
Tagsno overlap
JourneyServiceService design
Service designOperationsJourneyBlueprint
EventsBlueprintDomain-Driven DesignBehavior
PrioritizationOperationsPortfolio
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