View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion |  UX Research Customer Journey Mapping |  UX Design Service Blueprinting |  Business Strategy Business Model Canvas |  Business Strategy Three Horizons |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit. | The Business Model Canvas condenses a business model to its key building blocks and assumptions. It makes variants quickly comparable and reveals gaps before validation or implementation begins. | Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon. |
Complexitydifferent | Medium | High | Medium | Medium |
Timedifferent | 2-4 h | 0.5-2 Tage | 1-2 h | Halbtags-Workshop, dann iterativ |
Participantsdifferent | 4-10 | 6-12 | 2-8 | 3-12 |
Formatdifferent | Workshop | Workshop | Workshop + async | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Service Blueprint, Fail Points, Ownership Map | Business Model Canvas, Assumption List, Business Hypotheses | Horizon map, Portfolio view, Initiatives per horizon, Resource plan |
Tagsno overlap | JourneyServiceService design | Service designOperationsJourneyBlueprint | Business modelStrategyValueInnovation | StrategyInnovationPortfolioForesight |