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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
A paper-based illustration representing Service Blueprint with its core stages and visible working result.
UX Design
Service Blueprinting
Paper illustration for ABC Analysis
Operations
ABC Analysis
A3 Problem-Solving workspace showing the question, observations, and next decision.
Operations
A3 Problem Solving
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit.With many similar objects of differing economic significance, the method prioritizes effort by effect. It separates what needs regular steering from what rarely needs attention.For a complex deviation with several people involved, the method bundles problem, analysis, and decision onto one page. It creates a shared working space where causes, countermeasures, and follow-up fit together.
Complexitydifferent
MediumHighLowMedium
Timedifferent
2-4 h0.5-2 Tage30-60 min45-90 min
Participantsdifferent
4-106-121-52-5
Formatdifferent
WorkshopWorkshopAsyncWorkshop + async
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogService Blueprint, Fail Points, Ownership MapABC Classification, Focus Rules, Control ListA3 Report, Action Plan, Root Cause Analysis
Tagsno overlap
JourneyServiceService design
Service designOperationsJourneyBlueprint
PrioritizationOperationsPortfolio
LeanProblem solvingCoachingOperations
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