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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
A paper-based illustration representing Service Blueprint with its core stages and visible working result.
UX Design
Service Blueprinting
A3 Problem-Solving workspace showing the question, observations, and next decision.
Operations
A3 Problem Solving
Paper illustration for Kaizen Event.
Operations
Kaizen Event
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit.For a complex deviation with several people involved, the method bundles problem, analysis, and decision onto one page. It creates a shared working space where causes, countermeasures, and follow-up fit together.For a tightly scoped process segment with noticeable waste, the method bundles shared energy for change. It suits situations that call for fast learning loops and visible adjustments.
Complexitydifferent
MediumHighMediumMedium
Timedifferent
2-4 h0.5-2 Tage45-90 min0.5-5 Tage
Participantsdifferent
4-106-122-54-10
Formatdifferent
WorkshopWorkshopWorkshop + asyncWorkshop
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogService Blueprint, Fail Points, Ownership MapA3 Report, Action Plan, Root Cause AnalysisKaizen Charter, Waste List, Improvement Experiments, Standard Work Update
Tagsno overlap
JourneyServiceService design
Service designOperationsJourneyBlueprint
LeanProblem solvingCoachingOperations
LeanContinuous improvementOperations
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