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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration for Sailboat Retrospective
Agile
Sailboat Retrospective
The Scrum Team inspects people, interactions, processes, tools, and the Definition of Done, then agrees on a few testable improvements.
Agile
Sprint Retrospective
Paper illustration of a team retrospective with three separate Start, Stop, and Continue areas and a shared action list.
Agile
Start Stop Continue
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.When a team wants to read momentum, brakes, and risks together, it offers an easily understandable picture of the situation. It makes drive, obstacles, and headwind visible in the same picture.When a sprint is over and friction shouldn't simply be carried forward, it opens the view onto collaboration and patterns. It creates space to see causes and changes together.When a team wants to deliberately adjust its working behavior, it makes habits visible and assessable. It focuses on concrete changes instead of diffuse mood.
Complexitydifferent
MediumLowLowLow
Timedifferent
2-4 h45-90 minUp to 3 hours for a one-month Sprint; shorter Sprints are usually shorter30-60 min
Participantsdifferent
4-104-12Scrum Team3-12
Formatsame
WorkshopWorkshopWorkshopWorkshop
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogSailboat Board, Risks, Improvement ActionsImprovement actions, Team agreementsStart Stop Continue Board, Improvement Actions
Tagsno overlap
JourneyServiceService design
RetrospectiveTeamImprovement
RetrospectiveImprovementLearning
RetrospectiveImprovementTeamReflection
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