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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration with architecture components and concrete change tasks for comparison.
Architecture
SAAM (Software Architecture Analysis Method)
Paper illustration: scenarios and architectural decisions are connected to identified risks.
Architecture
ATAM (Architecture Tradeoff Analysis Method)
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.SAAM helps teams judge an architecture’s suitability for selected tasks and changes. It is particularly useful for examining modifiability and comparing architecture alternatives with clear reasoning.ATAM helps teams weigh architecture decisions when quality goals compete. The team considers business goals, stakeholder expectations, and technical decisions together. The evaluation shows which risks need further investigation.When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.
Complexitydifferent
MediumHighHighMedium
Timedifferent
2-4 hPreparation, scenario analysis, and findings review; effort depends on scopeSeveral meetings plus preparation and analysis; total effort depends on scope1-3 h
Participantsdifferent
4-10Architecture experts and stakeholders for scenarios and weightingEvaluation team, architects, and relevant stakeholders3-10
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogDomain functions mapped to components and connections, Quality attributes and evaluation criteria, Typical tasks and their effects on the architecture, Reasoned evaluation or comparison of alternativesPrioritized quality scenarios in a utility tree, Architecture risks with reasoning and assumptions, Sensitivity and trade-off points, Findings report with open investigationsCustomer Journey Canvas, Pain Points, Experience Opportunities
Tagsno overlap
JourneyServiceService design
ArchitectureChangeAnalysisComparisonQuality
ArchitectureQualityRiskTradeoffsStakeholders
JourneyCustomerService designCanvas
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