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| Criterion |  UX Research Customer Journey Mapping |  Operations Root Cause Analysis |  Facilitation Decision Jam |  Operations Root Cause Tree Analysis |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When a problem keeps recurring and the cause stays unclear, the method exposes the underlying mechanism. It separates symptom, guess, and robust explanation from one another. | When a decision is stuck, Decision Jam loosens the knot through structured separation of problem, idea, and selection. The format creates movement without jumping prematurely at the first seemingly elegant answer. | For a problem with several suspected causes, the method builds a causal structure instead of a mere list. It makes visible how causes connect and where the strongest points of leverage lie. |
Complexitydifferent | Medium | Medium | Low | Medium |
Timedifferent | 2-4 h | 1-4 h | 60-90 min | 1-3 h |
Participantsdifferent | 4-10 | 3-8 | 4-10 | 2-8 |
Formatdifferent | Workshop | Workshop + async | Workshop | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Problem Statement, Cause Hypotheses, Confirmed Causes, Action Plan | Problem Cluster, Prioritized Challenge, Experiment | Cause Tree, Evidence Notes, Countermeasures |
Tagsno overlap | JourneyServiceService design | Root causeProblem solvingQualityIncident | FacilitationDecisionProblem solvingWorkshop | Root causeTreeIncidentQuality |