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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration for Root Cause Analysis.
Operations
Root Cause Analysis
Paper illustration for Change Analysis.
Operations
Change Analysis
Paper illustration for Root Cause Tree Analysis
Operations
Root Cause Tree Analysis
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.When a problem keeps recurring and the cause stays unclear, the method exposes the underlying mechanism. It separates symptom, guess, and robust explanation from one another.For a deviation after a change, the method isolates the influence of the altered condition. It narrows down which differences are relevant and which are just accompanying noise.For a problem with several suspected causes, the method builds a causal structure instead of a mere list. It makes visible how causes connect and where the strongest points of leverage lie.
Complexitysame
MediumMediumMediumMedium
Timedifferent
2-4 h1-4 h45-120 min1-3 h
Participantsdifferent
4-103-82-62-8
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogProblem Statement, Cause Hypotheses, Confirmed Causes, Action PlanChange Matrix, Cause Hypotheses, Validation Questions, Action ListCause Tree, Evidence Notes, Countermeasures
Tagsno overlap
JourneyServiceService design
Root causeProblem solvingQualityIncident
ChangeRoot causeTroubleshootingComparison
Root causeTreeIncidentQuality
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