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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration for Root Cause Analysis.
Operations
Root Cause Analysis
Paper illustration of Barrier Analysis with its method-specific working model.
Operations
Barrier Analysis
Paper illustration for Root Cause Tree Analysis
Operations
Root Cause Tree Analysis
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.When a problem keeps recurring and the cause stays unclear, the method exposes the underlying mechanism. It separates symptom, guess, and robust explanation from one another.For a risk that can only be managed through multiple layers of protection, the method examines the effectiveness of each barrier. It shows where safeguards are missing, too weak, or fail under real conditions.For a problem with several suspected causes, the method builds a causal structure instead of a mere list. It makes visible how causes connect and where the strongest points of leverage lie.
Complexitysame
MediumMediumMediumMedium
Timedifferent
2-4 h1-4 h2-4 h1-3 h
Participantsdifferent
4-103-82-62-8
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogProblem Statement, Cause Hypotheses, Confirmed Causes, Action PlanBarrier Inventory, Failure Analysis per Barrier, Action BacklogCause Tree, Evidence Notes, Countermeasures
Tagsno overlap
JourneyServiceService design
Root causeProblem solvingQualityIncident
Root causeSafetyIncident
Root causeTreeIncidentQuality
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