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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration for Root Cause Analysis.
Operations
Root Cause Analysis
Paper illustration: scenarios and architectural decisions are connected to identified risks.
Architecture
ATAM (Architecture Tradeoff Analysis Method)
A 5 Whys working surface connects an observable problem with evidenced causes, marked uncertainty and concrete countermeasures with ownership.
Operations
5 Whys
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.When a problem keeps recurring and the cause stays unclear, the method exposes the underlying mechanism. It separates symptom, guess, and robust explanation from one another.ATAM helps teams weigh architecture decisions when quality goals compete. The team considers business goals, stakeholder expectations, and technical decisions together. The evaluation shows which risks need further investigation.For a single, hard-to-explain deviation, the method exposes the causal chain behind the visible symptom. It keeps the cause open until a controllable condition emerges instead of a mere description.
Complexitydifferent
MediumMediumHighLow
Timedifferent
2-4 h1-4 hSeveral meetings plus preparation and analysis; total effort depends on scope15-30 min
Participantsdifferent
4-103-8Evaluation team, architects, and relevant stakeholders2-6
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogProblem Statement, Cause Hypotheses, Confirmed Causes, Action PlanPrioritized quality scenarios in a utility tree, Architecture risks with reasoning and assumptions, Sensitivity and trade-off points, Findings report with open investigationsRoot cause notes, Countermeasures
Tagsno overlap
JourneyServiceService design
Root causeProblem solvingQualityIncident
ArchitectureQualityRiskTradeoffsStakeholders
Root causeIncidentLeanProblem solving
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