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| Criterion |  UX Research Customer Journey Mapping |  Agile ROAM Board |  UX Design Customer Journey Canvas |  UX Design Service Blueprinting |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When work needs to move between different states or columns, it makes that movement and its handoffs legible. It sorts work by value, risk, and delivery ability. The result is captured as a ROAM Board and an Owner List. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit. |
Complexitydifferent | Medium | Low | Medium | High |
Timedifferent | 2-4 h | 20-40 min initial, dann laufend | 1-3 h | 0.5-2 Tage |
Participantsdifferent | 4-10 | 3-15 | 3-10 | 6-12 |
Formatdifferent | Workshop | Workshop + async | Workshop | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | ROAM Board, Owner List | Customer Journey Canvas, Pain Points, Experience Opportunities | Service Blueprint, Fail Points, Ownership Map |
Tagsno overlap | JourneyServiceService design | RiskAgileTrackingAlignment | JourneyCustomerService designCanvas | Service designOperationsJourneyBlueprint |