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| Criterion | ![]() UX Research Customer Journey Mapping | ![]() Agile ROAM Board | ![]() Agile Affinity Estimation | ![]() UX Design Customer Journey Canvas |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When work needs to move between different states or columns, it makes that movement and its handoffs legible. It sorts work by value, risk, and delivery ability. The result is captured as a ROAM Board and an Owner List. | When many tasks need to be classified quickly, it sorts them by perceived effort and similarity. It reduces the effort of fine-grained estimation for large volumes. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. |
Complexitydifferent | Medium | Low | Medium | Medium |
Timedifferent | 2-4 h | 20-40 min initial, dann laufend | 30-90 min | 1-3 h |
Participantsdifferent | 4-10 | 3-15 | 3-12 | 3-10 |
Formatdifferent | Workshop | Workshop + async | Workshop | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | ROAM Board, Owner List | Affinity Size Map, Grouped Estimates, Unclear Items | Customer Journey Canvas, Pain Points, Experience Opportunities |
Tagsno overlap | JourneyServiceService design | RiskAgileTrackingAlignment | EstimationBacklogRelative sizing | JourneyCustomerService designCanvas |



