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| Criterion |  UX Research Customer Journey Mapping |  Decision Making Risk Matrix |  Growth A/B Testing |  Product Strategy ICE Scoring |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When a project faces many possible disruptions, it quickly becomes unclear which risks deserve attention first. It separates options, evaluation criteria, and open risks. The result is captured as a Risk Matrix and a Top Risk List. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list. |
Complexitydifferent | Medium | Low | High | Low |
Timedifferent | 2-4 h | 30-60 min | 1-4 Wochen | 30-60 min |
Participantsdifferent | 4-10 | 3-10 | 1-6 | 2-8 |
Formatdifferent | Workshop | Workshop + async | Async | Workshop + async |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Risk Matrix, Top Risk List | Experiment results, Decision log, Learning summary | ICE Table, Top Idea List |
Tagsno overlap | JourneyServiceService design | RiskDecisionPrioritizationAssessment | ExperimentsGrowthAnalyticsValidation | PrioritizationScoringGrowthDecision |