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| Criterion |  UX Research Customer Journey Mapping |  Decision Making Red Teaming |  Product Discovery Concierge MVP |  Decision Making Argument Mapping |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | For strategic decisions with high reach, agreement and gut feeling are often not enough. Red teaming brings deliberate opposition into the situation and tests where a plan breaks under real counterarguments. | When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution. | When statements, evidence, and counterarguments get mixed up, a debate quickly loses its structure. Argument Mapping breaks a thesis down into its reasoning and makes visible what it really rests on. |
Complexitydifferent | Medium | High | Medium | Medium |
Timedifferent | 2-4 h | 1-4 h | 1-4 Wochen | 1-3 h |
Participantsdifferent | 4-10 | 3-8 | 3-10 Kunden | 1-8 |
Formatdifferent | Workshop | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Challenge Findings, Risk Register, Mitigation Plan | Concierge Learnings, Service Blueprint, MVP Risks | Argument Map, Evidence Gaps, Decision Rationale |
Tagsno overlap | JourneyServiceService design | RiskDecisionSensemaking | MVPValidationServiceDiscovery | SensemakingDecisionRationale |