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| Criterion |  UX Research Customer Journey Mapping |  Innovation Rapid Ideation |  Innovation Lotus Blossom |  Innovation Crazy 8s |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When a decision needs to be prepared quickly, the method generates many solution-close variants in a short time. It deliberately relies on pace to undercut self-censorship and perfectionism. This quickly produces a usable field for prioritization and further work. | When a central question feels too large, the method breaks it into neighboring topic fields with their own depth of ideation. It holds structure and openness at the same time, so adjacent perspectives don't get lost. This grows an idea space out of a core problem. | With only a few minutes available and a still-fuzzy solution search, the method forces a wide range of variants. It produces fast sketches before the first idea can settle in, making different directions directly comparable and open to further development. |
Complexitydifferent | Medium | Low | Low | Low |
Timedifferent | 2-4 h | 5-20 min | 45-90 min | 8-15 min |
Participantsdifferent | 4-10 | 1-20 | 3-10 | 1-10 |
Formatdifferent | Workshop | Workshop + async | Workshop | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Ideenpool, Roh-Shortlist, Cluster | Lotus Diagram, Idea Themes, Shortlist | Sketch Set, Idea Shortlist, Direction Options |
Tagsno overlap | JourneyServiceService design | BrainstormingIdeationDivergenceSpeed | BrainstormingIdeationCreativityDivergenceWorkshop | BrainstormingSketchingSpeedDivergenceDesign sprint |