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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration for RAPID
Decision Making
RAPID
Paper illustration of the Lightning Decision Jam working structure.
Facilitation
Decision Jam
Paper illustration of Decision Rights Mapping with its method-specific working model.
Decision Making
Decision Rights Mapping
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.In complex management decisions, clarity is often missing about who recommends, who agrees, and who makes the decision. RAPID creates this assignment and stabilizes decisions across several levels.When a decision is stuck, Decision Jam loosens the knot through structured separation of problem, idea, and selection. The format creates movement without jumping prematurely at the first seemingly elegant answer.In organizations with many stakeholders, it often blurs who actually decides and who is merely consulted. It separates options, evaluation criteria, and open risks. The result is captured as a Decision Rights matrix and an agreement.
Complexitydifferent
MediumMediumLowMedium
Timedifferent
2-4 h45-90 min60-90 min90-180 min
Participantsdifferent
4-103-124-104-12
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogRAPID Role Map, Recommendation, Decision LogProblem Cluster, Prioritized Challenge, ExperimentDecision Rights Matrix, Agreement
Tagsno overlap
JourneyServiceService design
DecisionRolesGovernance
FacilitationDecisionProblem solvingWorkshop
DecisionGovernanceAlignmentResponsibility
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