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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration for RAPID
Decision Making
RAPID
Paper illustration of two considered options leading to a decision record with a marked status and visible consequences.
Architecture
Architecture Decision Record
Paper illustration for DACI
Decision Making
DACI
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.In complex management decisions, clarity is often missing about who recommends, who agrees, and who makes the decision. RAPID creates this assignment and stabilizes decisions across several levels.An ADR permanently records an architecture decision with context, trade-offs, and consequence. It creates continuity for later changes because the decision path stays traceable.In cross-functional decisions, responsibilities quickly blur between approval, influence, and execution. DACI arranges these roles so decision pressure, contribution, and information stay cleanly separated.
Complexitydifferent
MediumMediumLowLow
Timedifferent
2-4 h45-90 min15-45 min30-60 min
Participantsdifferent
4-103-121-32-10
Formatdifferent
WorkshopWorkshop + asyncAsyncWorkshop + async
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogRAPID Role Map, Recommendation, Decision LogADR File, Decision Log, RationaleDACI Matrix, Decision Owner, Decision Log
Tagsno overlap
JourneyServiceService design
DecisionRolesGovernance
ArchitectureRationaleDocumentationGovernance
DecisionRolesGovernanceAlignment
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